What Digital Marketing comprises of ?

Digital marketing basically encompasses things like:

Search Engine Optimisation (SEO) - It is the process of optimization of  domains for increasing traffic on a particular website while searching over various search engines. Two types of pages are there :

ON-Page - Optimization is done by using various codes and keywords so that the website comes on the top while searching on various search engines.

OFF-Page - It includes submission of website on various search engine ,URL's or Directory submission sites,

Social Media Marketing -  It is a way of increasing the traffic on the website by using various types of social sites which includes facebook , twitter , linkdin , etc.

One can share the ideas by posting on social sites or creating pages on these sites.

Pay Per Click (PPC) - It is a way of advertising over the internet to increase the traffic on the website in which money will be paid to the owner of the website for every single click over the ads being flashed . 

Digital Display marketing -It is a way of advertising on website which contain items such as texts,images ,flash , video and audio.

Email Marketing - It is a way of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately.It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Mobile Marketing - Mobile marketing is a way of promoting goods,services and ideas with the customer by using a mobile device with which a customer is connected constantly.

Website Analytics - It involves analysis of the of the traffic over the website by using various tools.